I know an elderly psychiatrist who used to do some small-time farming. I was always impressed with how many things he could buy without his wife objecting. Many of the items he purchased could have been considered, depending on one’s viewpoint, “tools” or “toys” (power tools, trucks, old tractors, etc.). There seemed to be two reasons he was able to do so. First, he had a great strategy. Anytime he bought something for himself, he either bought the same thing for his wife or bought her something equivalent. If he bought a Grand Cherokee, she got one, too. It must have been expensive, but it probably helped him to avoid years of marital discord and ultimately Dr. Phil telling him to “get real.” The second reason he got away with buying so much stuff was, as he told me, because “the tool always creates the job.” He loved all of these toys, and he had a special knack for always proving how useful each of them was because he inevitably would find the “need” that the tool would fulfill.
Is the social media craze similar to my psychiatrist friend’s farm tools?
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The pharmaceutical industry is currently up in arms about the FDA not moving quickly enough to establish clear marketing guidelines for them so that they can safely begin using social media such as Facebook and Twitter. Pharma has eagerly been wanting to expand into social media since it is quickly becoming a standard method for consumers to obtain information. Recently hearings have been held about this topic, and a website, “Everything about the FDA, internet & social media,” has been set up to promote the cause.
Personally I’d much rather see them be allowed to twitter away in exchange for my children not having to be bombarded by erectile dysfunction ads on TV…
What do you think? Please leave your comments–you may do so anonymously.
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